- Use is key.
- When going for Wow!, steer clear of meaningless spectacle.
- Make your experience so strong that people will gladly pay admission to be part of it.
Read about these, and the other beliefs, which guide our work.
People call us for technology. They want us to install plasma screens in their department stores, LCD displays in their banks, computerized lighting in their hotels.
Before we do anything, though, we make sure that they can answer this question: "What do you expect the technology to do for your business?"
See, unless people are clear about what they're trying to accomplish with the technology, and how they plan on using it, the plasma screen, LCD display, or computerized lighting won't help them much. It will be a cost instead of an investment.
Technology is a business resource, and that's how it must be treated. Like any business resource, it needs to pull its own weight and contribute to the bottom line.
